The article discusses how individual preferences are often shaped by external factors and societal influences, challenging the notion of personal choice and exploring how our likes may not be as authentically ours as we think. The author delves into psychological and sociological aspects to explore this concept.

Understanding the unseen influencers of your personal taste.

Think You Like What You Like? Think Again.

A funny thing happens when you lie to people: they tend to believe. Why shouldn’t they? They lie to themselves all the time. Our minds are wired to respond in predictable ways–among them is…

Think You Like What You Like? Think Again – Thrive Global – Medium

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