This article shares three crucial lessons about consumers and human behavior, learned through the author's experiences working as a bartender. These insights shed light on underlying motivations and interactions that affect consumer choices.

The 3 most important things I know about consumers I learned from bartending

People don’t drink because they need alcohol. People drink to socialize, to kill time, to have fun, to fit in, to numb their existential crisis. They drink to feel something — or stop feeling…

The 3 Most Important Things I Know About Consumers I Learned From Bartending

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