The article discusses how a positive customer experience can drive customer loyalty and brand value more effectively than the product alone. It emphasizes the importance of customer interactions and perceptions in building brand relationships.

An exploration into how experiences shape value and brand loyalty.

Why a Great Customer Experience Can Be Even More Important Than the Product

Sephora provides an excellent case study in how companies can grow by making the experience more pleasant for the customer

How Companies Thrive By Making You Obsessed – Medium

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