Cannes Lions showed us that extended reality (XR — the collective term for AR, VR, and MR) is the future of digital advertising. To date, XR had largely been viewed by Adland as a purely creative…

Cannes Lions showed us that extended reality (XR — the collective term for AR, VR, and MR) is the future of digital advertising. To date, XR had largely been viewed by Adland as a purely creative…