Welcome to The Rethink! A monthly-more-or-less look at Marketing and Strategy. Over the years some things have changed in the world of Marketing. Much has not. This column aims to examine the latter…

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Welcome to The Rethink! A monthly-more-or-less look at Marketing and Strategy. Over the years some t ...

The Rethink: Time to Hide the Marshmallows

Re-thinking Business Strategy; what we are doing and why that way. Especially the usage of the brand benefit ladder and purpose-led marketing, plus sneakers

Re-thinking Business Strategy; what we are doing and why that way. Especially the usage of the brand ...

The Rethink: The Bad Religion of the Brand Benefit Ladder

This Medium article discusses how music can help explore and understand the concept of lightheartedness. The author reflects on the creation and impact of playlists aimed at uplifting moods and promoting joy.

Exploring the meaning of lightheartedness through music

The Playlist: A Heavy Look at Being Light-hearted

An examination of the structures of comedy including trebling and incongruity and how they relate to memory, health and musical composition.

An examination of the structures of comedy including trebling and incongruity and how they relate to ...

The Playlist: A Heavy Look at Being Light-Hearted

The article explores personal reflections and lessons learned through playing and watching baseball, offering insights into how the sport has influenced the author's life and viewpoints.

A reflection on the life lessons from America's pastime

Things I Learned from Baseball - Vol. 1

Reflections on my Dad, Baseball and some life lessons derived from both, about being a good human.

Reflections on My Dad and How to Be a Better human

The article on Medium focuses on identifying four common career mistakes individuals make and offers advice on how to avoid them. It emphasizes the importance of thoughtful decision-making and proactive career management.

Here’s what to do instead

Stop! Don’t Screw Up Your Career With These Four Mistakes

So, lately I’ve been having a lot of conversations of one sort or another about careers, or less broadly, jobs. The difference being that “having a career” makes you feel like you’re somehow in…

So, lately I’ve been having a lot of conversations of one sort or another about careers, or less bro ...

Stop! Don’t Screw Up Your Career With These Four Mistakes…

This article explores the challenges of understanding and expressing empathy in relationships. It emphasizes the importance of communication and the complexities of truly knowing how others feel, making it relevant and insightful.

A thoughtful exploration of empathy and communication in relationships.

I Don’t Know How You Feel

A quick exploration and examples of empathy and emotional intelligence empathy through a brief exploration of the limbic cortex (lizard brain) and our ability to actively listen.

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