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A Thorn

Welcome to The Rethink! A monthly-more-or-less look at Marketing and Strategy. Over the years some things have changed in the world of Marketing. Much has not. This column aims to examine the latter…

Welcome to The Rethink! A monthly-more-or-less look at Marketing and Strategy. Over the years some t ...

The Rethink: Time to Hide the Marshmallows

Re-thinking Business Strategy; what we are doing and why that way. Especially the usage of the brand benefit ladder and purpose-led marketing, plus sneakers

Re-thinking Business Strategy; what we are doing and why that way. Especially the usage of the brand ...

The Rethink: The Bad Religion of the Brand Benefit Ladder

An examination of the structures of comedy including trebling and incongruity and how they relate to memory, health and musical composition.

An examination of the structures of comedy including trebling and incongruity and how they relate to ...

The Playlist: A Heavy Look at Being Light-Hearted

Reflections on my Dad, Baseball and some life lessons derived from both, about being a good human.

Reflections on My Dad and How to Be a Better human

So, lately I’ve been having a lot of conversations of one sort or another about careers, or less broadly, jobs. The difference being that “having a career” makes you feel like you’re somehow in…

A Thorn

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