Chris Hemsworth Is Exactly What’s Wrong With the Fitness Industry

Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just “five minutes…

How I Created One of the World’s Biggest Networking Events

I would have been happy to get 50 people in a room. One hundred attended, and then over 300 people attended my third event. The attendees transcended LinkedIn. Over those events, I have had around 35…

The Art of Social Selling

Billions of people spend multiple hours a week scrolling through social media feeds. This article explores what is social selling and how to optimise it.

Five Theories That All Marketers Should Know

The more we understand the relevant theory, the better our decision-making becomes, without thinking about it.

Influencers — Are We Sick of Them Yet?

A world of fake likes, bots, and celebrities endorsing products they've never used. Is influencer marketing still effective? This blog explores influencers in 2021.

Daniel Hopper

Experienced marketer | Published marketing academic | Basketball fanatic | Gym junkie | Event planner and Father.

Pennamebrand-yourself-better.medium.com

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