Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just “five minutes…
I would have been happy to get 50 people in a room. One hundred attended, and then over 300 people attended my third event. The attendees transcended LinkedIn. Over those events, I have had around 35…
Billions of people spend multiple hours a week scrolling through social media feeds. This article explores what is social selling and how to optimise it.
The more we understand the relevant theory, the better our decision-making becomes, without thinking about it.
A world of fake likes, bots, and celebrities endorsing products they've never used. Is influencer marketing still effective? This blog explores influencers in 2021.
Experienced marketer | Published marketing academic | Business owner - www.brandyourselfbetter.com | Basketball fanatic | Gym junkie | Event planner and Father.
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