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Customer avatar research (but not the old way)

Free buyer persona tool for marketers selling on e-commerce marketplaces like Amazon or Etsy, dropshipping platforms or direct sellers of SaaS, or even user-centric SEO designers.

How Short-Form Articles Improve Writing Skills

Writing short-form articles is a powerful tool for honing your writing skills. Most short-form publications on Medium have a limit of 150 words. You read that right — 150 words! This limit compels…

I Tried Beyond’s New Protein Drinks as an Investor. Here’s What I Think.

I Tried Beyond’s New Protein Drinks as an Investor. Here’s What I Think. As a Beyond investor, I try to make sure the companies I invest in are building real products that people might actually …

Fashion Icon Joseph Abboud: “It should never be about me. It should be about you.”

I had the pleasure of interviewing Joseph Abboud. Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph..

Fix TikTok Folded Comments Before They Kill Your Engagement

TikTok folded comments hide real engagement from your audience. Here is why it happens, which words trigger it, and how to fix it.

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Beyond Meat’s Google Trends Momentum Could Signal a Bigger Opportunity

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Honest AI Question

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