How Basecamp Built a $100 Billion Business by Doing Less on Purpose

Do not innovate. Do not grow. Do not exit. And do not be a startup.

Elitsa Dermendzhiyska
Mission.org
Published in
18 min readMar 28, 2019

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“Our company fails the real world test in all kinds of ways.”

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Elitsa Dermendzhiyska
Mission.org

Social entrepreneur & editor of ‘What Doesn’t Kill You’ — deeply personal stories by 13 authors & thinkers https://amzn.to/3dFG683